How To Get Placements As A Producer
The number one goal for a lot of new and established producers is to get a placement. Why? Well, major placements are usually a way to build up good production credit, get large payouts through advances and royalties (most often) and network. But how do you get your beats to big artists and labels? The truth is, it’s not easy, and it get’s harder and harder as the number of producers have recently increased a lot. However, there are a few tips and tricks you can use to increase your chances of getting a placement. Our team of producers have unreleased and released music with several major artists and record labels, such as YSL Records, 300ent, FBG, CreateMusicGroup, BlackTone…
First of all, you have to create good music. This might be a cliché statement, but it is the most important factor if you want to succeed. Make sure that your beats are mixed and mastered well, that the sound selection is right, the structure and layout is on point and so on. A good way to improve your beats is to watch tutorials, but also participate in beat competitions and reviews in order to receive honest feedback.
Once you feel that your beats are good enough, you need to start networking with everyone you can. Now, this has to be done the right way or you’ll be wasting your time. When networking with other producers, artists, engineers and A&Rs, it’s vital that you approach them in the right way. Why should someone spend their time working with you? Because you will offer them value. Often when you approach someone, you need to do it in a fairly straight, none-spammy manner, such as “You go hard, where can I send some beats?” or “You got a email for loops? Let’s work”. The reason for this is that a lot of the more established artists you are trying to work with get a lot of messages, so if you’re sending a whole paragraph introducing yourself and all that, it will often get overlooked and deleted. Once you have received a response from someone, for example an artist that has sent you their email, start sending regular beat packs and do not ask every time what they think of the pack. If your beats are good, they will tell you. The same goes for other producers if you’re sending loops and samples over. Add them to your email list and keep sending regular loop kits until they start using your sounds. Consistency is key. If you keep sending regular packs with hard and good beats, they will eventually get used.
One issue that many beginner producers do when networking is that as soon as they hear an artist playing or recording to their beat is that they start asking for payments and contracts. This is too early to bring it in. The unfortunate truth is that if you start demanding payment simply after hearing an artist using your beat in a snippet can end the relationship as they might see you as too pushy. If the artist is serious, he or she will contact you before releasing the song(s) for contract and leasing information (now, this is not always the case as sometimes it does happen that people take your beats and so on. If that’s the case, there are several things to do, however that will be discussed in a later article). It is very rare for major artists to pay for beats right away, as they do not know if the song will be released or not. When you hear an artist use your beats, you should keep sending them more to maintain the relationship and get as many unreleased songs as possible, as this increases the chances of your songs being featured on projects and dropped, which in turn leads to more placements.
Engineers are a very good way to get connections and links to artists as they are often the ones who play the beats during studio sessions. However, many engineers get bombarded with requests to work with producers so it is important to approach them correctly when asking to send beats. One way for you to offer value is to make it clear that the engineer will receive a cut of the profits from any placements they help land and secure. This gives the engineer an incentive to play your beats as they too will profit, rather than just doing a favor. Another good way, instead of reaching out to engineers, is to book a studio session yourself and then invite other artists to the studio to record and work with them. This can be quite costly as you are most likely paying for the session yourself, however, it can be a good way to build connections and network in person, rather than just via social media.
Other that the aforementioned methods, there is also the more “passive” ones, such as posting beats to YouTube and hoping that they get discovered by major artists and labels, which does happen from time to time. YouTube should not be overlooked, even though it may seem highly saturated with “type beats” it is still possible to grow a channel on there, and even videos with 50 views have gotten uses by big artists. The tip we have for YouTube is to be consistent with uploads and building your channel around a select few, specific artists that are on the come up and receive increasing search volume (you can use Tubebuddy or VidIQ for keyword research.)
Hopefully some of these tips will help you out. If you got any questions, feel free to reach out to us at Nightstorm Digital.