August 22, 2021

How To Find Real Spotify Playlists

Stop falling for fake playlists.

Recently, we have received a lot of inquires into how to identity real Spotify playlists when looking for playlists to pitch to. The reason for this is, when it comes to playlisting campaigns, it is very easy to get deceived and end up paying for fabricated streams. Sure, you’ll get the numbers that look good, but you’re risking your profile being taken down and how fun is it paying to have a fake fanbase? Luckily, there are a few things you can do when planning to pitch/pay for playlist placements (no, not all paid playlist placements are fake). Unfortunately, Spotify provides relatively little information and analytics for playlists on their platform. Because of this, it can be hard to know if playlists are real or not, however, you can use tools such as soundcharts.com to analyze growth patters for various playlists. To do this, find the playlist you are considering pitching to and enter it into the website. From there you can obtain the follower statistics over time, and if the growth is organic (real) it should show a stable and consistent increase/decrease of followers over time. If the playlist is fake, you’ll usually see a sharp increase of followers during a few time spots and then very little movement after that. These sharp spikes typically indicate when fake followers where obtained, as they are often bought in bunches. Now, you may think that this is a very slow process, especially if you do not know what playlists you want to pitch to. In order to find good playlists, what you can do is find other small/upcoming artists in your genre and look at their “about” page on Spotify to see what playlists they have been featured on. You can then type those playlists into the aforementioned websites to analyze growth patterns.

Although this might seem like a relatively small thing to do, using Soundcharts can be very beneficial to finding real playlists. Hopefully this article managed to shed some light on what you can do to prepare your pitching campaigns.